Clive Reddihough

Vice Chair – Interest Groups, South East Regional Board, Chartered Institute of Marketing

Like most businesses, marketing expert Clive Reddihough has witnessed significant changes in the marketing landscape over the last few years. As a Fellow of The Chartered Institute of Marketing (CIM), a Vice Chair of CIM’s South East Regional Board, and MD of marketing agency FMS, Clive finds marketing dynamic, vital and vibrant on the one hand, complex, ever-evolving and sometimes a little frustrating, on the other!

With over 25 years’ experience, Clive has seen the value that marketing can deliver first-hand and believes that, with the right approach, it can be a beautifully simple means of making any organisation, product, or service more successful.

Session Details

How to Make the Right Marketing Choices for Your Business

Workshop Room B -  John Hendry Hall: 10.30am - 11.00am

The bewildering array of marketing choices available can leave businesses feeling overwhelmed and confused as to what will contribute most to their success.

Discover how applying 3 simple steps, taken from the key principles of marketing, can bring clarity, focus and purpose and help businesses get more value from their marketing.

Benefits of attending this session:

  • Gain a clear idea of what you should focus on when it comes to marketing
  • Learn how to make your marketing more effective
  • Discover how to get more value from your marketing

2017 Highlights


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