Visitors to this Autumn’s Kent 2020 events for start-ups and marketers will be treated to some great food-for-thought at the start of the day, presented by Mark Palmer from Pret A Manger.
As one the UK’s most recognisable and best-loved food outlets, Pret A Manger has succeeded in generating a level of customer loyalty that most businesses can only dream of, with a uniquely quirky ‘personality’ and a brand identity that can be recognised instantly down a busy high street.
In his opening keynote at Kent 2020 Vision Start-Up and Marketing LIVE, Marketing Director Mark Palmer will offer some fascinating insights into the art of winning market share in a crowded market – by using precise positioning, continuous innovation and niche marketing as powerful tools for growth, both at Pret and other businesses he has helped to build.
Before joining Pret, Mark made his reputation as Global Brand Director of Green & Black’s, moving it from niche organic to premium everyday chocolate and pushing sales from £4m to £40m before its acquisition by Cadbury Schweppes. Mark remained with the company to make sure that Green & Black’s retained its highly entrepreneurial approach to product development and testing: typically bringing a product to market in six months (versus an industry norm of 18-24 months) by applying instinct and common sense instead of a traditional figures-based approach.
As a recognised thought leader and marketing pioneer, Mark featured in the Marketing Power 100 for two successive years in his unofficial role as champion of entrepreneurs and small business and was named ‘Marketer of the Year’ by The Marketing Society during his time with Green & Black’s.
Mark will be joined at the event by inspirational speakers from Disney, the Institute of Directors (IoD), Hootsuite, BT, Zoodikers, the Chartered Institute of Marketing (CIM) and the Kent-based young entrepreneur Ben Towers (amongst others) – all offering valuable ideas and advice for businesses looking to maximise their potential over the coming years.
Kent 2020 Vision Start-Up LIVE and Kent 2020 Vision Marketing LIVE are brought to you by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.